Uncategorized | The Track Record

Staying current with new technology and software

3 more weeks and I’ll be finished my first course towards my MBA.  At first I was doubtful that I’d actually learn a lot from an advances Microsoft Office course, since I use Word, Excel, and Access on a daily basis.  However, I’ve not only learned many new features that will make me more efficient [...]

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4 more reasons to innovate

There are numerous advertisements and innovative marketing techniques used by companies that I could regularly display on this blog.  But this is an education blog designed to be a place for discussion about the state of education and the joys and struggles of achieving a higher education.  Why then have I devoted a week to [...]

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Honest Tea Image

Honest Tea’s social experiment on Honesty

It’s day #4 of my promotion of innovative marketing campaigns.  Are you having fun yet? This next clip is an interesting twist on branding – Honest Tea’s social experiment on what else? … Honesty.  Read a great description of the experiment here and check out the video below.  Come back tomorrow and I’ll share my [...]

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Glory Dog

GranataPet & Four Square

If you’ve been following along this week, so far you’ve heard about a quirky business plan using QR Codes and a Google Ad proficient college graduate’s pursuit of a job.  The digital world is here to stay and from the look of this next idea, only the dogs with app savvy owners get the bone.  [...]

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