Consumer Personality Typing
You might remember I’m a sucker for personality typing. So this week in Marketing Management, when we discussed VALS types, I just had to take the short survey to find out what my VALS types are. VALS is a tool used by marketers to determine Psychographic Segmentation or the values and lifestyles of a consumer. Sure enough, when I took the survey, it pegged me primarily as an Experiencer and secondly as an Innovator. The descriptions seem pretty accurate to me. Take the survey for yourself here.