Consumer Personality Typing

You might remember I’m a sucker for personality typing.  So this week in Marketing Management, when we discussed VALS types, I just had to take the short survey to find out what my VALS types are.  VALS is a tool used by marketers to determine Psychographic Segmentation or the values and lifestyles of a consumer.  Sure enough, when I took the survey, it pegged me primarily as an Experiencer and secondly as an Innovator.  The descriptions seem pretty accurate to me.  Take the survey for yourself here.